Great to skim this piece by Peter May. As a Brazilian-American myself, perhaps with even a little extra gusto.
In any case, the excellent macroeconomic reasoning of ecological economics in this writing is of the same caliber as that of such leaders as Herman Daly and Jonathan Harris.
I see, however, the failure to connect these ideas to current sustainable practices. Fortunately, I, and others like me, are ready to step into this niche.
I have limited time at the moment, but would mention briefly here that by comparing practices of Fair Trade certified members, members of the International Federation of Organic Agricultural Movements, recycling practices, members of renewable energy co-operatives, developers, and companies, and participants in the newly launched Cradle to Cradle green technology certification, we can begin to develop clearer accounts which clarify the viability of sustainability practices versus those of the "growth" school.